Pepsi Raw [Photo Gallery] [Editorial]

According to Wikipedia, Pepsi Raw was a cola soft drink created by PepsiCo and Britvic exclusively introduced in the United Kingdom in 2008 as a "Sparkling Cola Drink with Natural Plant Extracts". Pepsi Raw contained naturally sourced ingredients that are free from artificial flavouring, colourings, preservatives and sweeteners. Advertising for Pepsi Raw presented the product as a natural alternative to other colas. Pepsi Raw is also being marketed in Norway and Australia.

In the United States and Mexico a similar product is being marketed under the name Pepsi Natural.
In September 2010, it was announced that Pepsi Raw was to be withdrawn from the UK market.

To help promote Pepsi Raw, a marketing campaign which included the use of nude models drinking the cola in billboard posters was commissioned, with the tagline "Go Raw as natured intended". These ads, which were called “Pepsi Raw: In the Raw,” plays off the concept that bring naked is natural and so are the ingredients in Pepsi Raw.

The print ad campaign was created by advertising agency Abbott Mead Vickers BBDO, UK.

Focusing on these ads, iNAKED considers these posters to have a positive message use could be better used to promote body acceptance and naturism. Maybe one day someone might just do that...