Mountains out of molehills
Mirror - Quaker Oats advert
Windy's eccentric Uncle Gruber, a naturist, comes to stay. ... modesty protected by strategically placed breakfast items ... But in one scene ... viewers catch a glimpse of what appears to be Uncle Gruber's Plasticine genitals. The appararent slip has been leapt on by the UK media, with the Daily Mirror saying that "TV viewers nearly choked on their breakfasts", although it is understood that Quaker has not received any complaints.
From an article in Brand Republic, 2 Nov 2006.
Note how "Quaker had no complaints" equates to "TV viewers nearly choked on their breakfasts" in Mirror speak. No doubt there was a similarly apocalyptic headline.
SOURCE: British Naturism
