British Naturists Bare All For Comfort [Home & Garden]

New research from Comfort Pure reveal that being naked really is good for your skin. 54% of naturists that took part in the study feel VERY confident about the look and feel of their bodies, compared to only 1 in 10 of their fully clothed counterparts.

Working with leading dermatologist Dr. Haus, Comfort Pure, which is specially formulated for those with sensitive skin, asked volunteers from British Naturism – as well as a group of people who like to keep their clothes on – about their skincare habits.

Naturists, who expose their bodies to the elements whatever the season, were found to be more aware of their skin’s needs. Nearly half (45%) apply sun protection every day, 82% examine their skin for any abnormalities on a regular basis and eight out of 10 naturists feel that wearing natural fibres such as cotton provide comfort for their skin.

“Because our members feel that clothes are not always an essential part of their daily routine, it is important that we promote awareness of how to properly look after our body and skin. However, contrary to perception, many naturists are dressed most of the time, and when we do wear clothes it’s better to go for natural fibres that are soft to the touch, and take care of them with fabric softeners, so that our skin looks and feels radiant whether it’s covered up or not!” says British Naturism’s Andrew Welch.

Commissioned to help those with sensitive skin, the research shows that those who prefer the fully clothed route do not give their skin the same level of care as naturists, with only a third using fabric softeners to leave clothes soft on skin.

“The findings show that, on average, naturists tend to be more aware of skin sensitivity and how to protect against this. When skin is exposed to the elements it is exfoliated naturally, helping to preserve its natural oils while leaving it clear. For those who prefer a more modest approach to life, it is best to make sure clothes are as soft as possible against your skin to help prevent irritation. I would recommend using a fabric softener such as Comfort Pure, a fabric conditioner whose skincare research is recognised by the British Skin Foundation, to help maintain healthy skin,” says Dr. Haus.

Comfort Pure is hypoallergenic and dermatalogically tested and is suitable for people with sensitive skin. Available at all major retailers, Comfort Pure has an RRP of £1.80 for 750ml

For more information visit www.comfortpure.co.uk