Get Naked! - Nike [Blast From The Past]

12 May 2009

(NOTE: Don't forget that there is 160 days till the London 2012 Olympics)

Are you ready to take on the challenge of the Bear Butte Running Camp? Watch the video above, check out the camp's philosophy below, then decide what whether you are ready to strip down and work your buns off to be the best.

Camp Philosophy:
"At Bear Butte Running Camp, we take a less-is-more approach to training. We strip away the boundaries and comforts of modern society in order to embrace the inherent benefits of natural running, and use those benefits to become faster, stronger, better athletes.

Camp attendees will receive group and individual instruction in all facets of distance training and racing, with emphasis on gradually improving performance through motivation, hard work and natural motion.

To enhance personal and athletic growth, campers must be willing to shed, at least while at Bear Butte, urban conveniences not found in the great outdoors (i.e., cellphones, television, mp3 players, shorts)."

Advertiser: Nike
Brand name: Nike Free
Released: April 2009
Agency: Nike Brand Kitchen
Country: USA

Creative Director: Ean Lensch
Senior Copywriter: Jason Effmann
Agency Producer: Craig Smith
Production Company: Harvest
Director: The Hoffman Brothers
Executive Producer: Bonnie Goldfarb, Scott Howard