28 August 2009
To promote a sale at the Irish stores of Currys (Currys is an electrical retailer in the United Kingdom and Ireland and is owned by Dixons Retail plc) , the team at Rothco and director Luke Franklin had created a playful commercial working with the idea that if Currys could they’d take it all off but for the moment they are taking 50% of a range of products in store. The spot shows Currys staff ‘taking it all off’ as they walk around the store naked, while going about their duties. Their modesty is kept intact by well-positioned irons, TVs and kettles.
The commercial was shot on location at Currys in Santry, Ireland. DOP for the spot was Simon Walsh. Post Production took place at Screen Scene where Luke worked closely with Editor Ciara Brophy during the Offline. Mark Bailey completed all Flame work and Gary Curran graded the spot.
The commercial titled ‘Naked’ is on air today.
We caught up with Luke for a chat about the commercial. View the video in our GRAMS area here.
Currys
Title: Naked
Agency: Rothco
Agency Producer: Barbara-Ann Chaney
Agency Creative: Jude Healy
Company Producer: Fiona Kinsella
Director: Luke Franklin
DOP: Simon Walsh
Editor: Ciara Brophy
Audio: Mutiny
Grade: Gary Curran
Flame: Mark Bailey
3D: Ed Bruce
